The Michelin Man
The Library article from the newest issue of Antique Automobile on the history of the Michelin Man is now up. You can view the page here.
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Visit our website & enjoy our most recent article from the July/August issue of Antique Automobile. http://www.aacalibrary.org/articles/antique-automobile/bibendum-the-michelin-man/
Bibendum the Michelin ManWritten by Matthew HockerAdvertising mascots are everywhere. They peer at us from cereal boxes, sling products to us from billboards on the drive to work, and await our return home to bombard us with countless TV commercials. Taken for granted today, character-driven adver…
July 23